Tuesday, October 03, 2006

Blue light special

Attention K-Mart shoppers!

World Market at The Village at Sandhill has 2004 Flora Springs Sangiovese for $9 a bottle. This wine normally retails for $13-$16 a bottle.

I'm guessing that they couldn't move it at a higher price and now they're clearing it out. They may be doing the same thing at other stores. It's definitely worth a look.

If you don't live in the area, you might check out your local retailers. The same kind of mark-downs happen all over the country, particularly at big retailers.

What happens, is that they buy a bunch of something and it never catches on. Because they have more stock coming in, they need to move the "old" product. Ka-ching! Savings for us.

Sangiovese isn't the hottest wine on the market. Many casual wine drinkers don't even know what it is. You, being the savy wine person you are, know that sangiovese is the foundation grape of wines like Chianti, Brunello di Montalcino and the famed "Super Tuscans." You also, no doubt, know that sangiovese does really well in Napa.

This is a great example of why I'm always harping about drinking off-beat wines—that is where you'll always get more bang for your buck.

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